Every Goodbye is NATRUE certified. This is a big deal. We chose to undergo NATRUE’s audit process, which is administered here in New Zealand by BioGro, because they are the most stringent natural cosmetics certification in the world.

Some people, even within the natural products industry, questioned whether the effort and cost would be worth it. They suggested that the consumer was not yet ready to care about certification. Yet how else can we participate in the process of maturing the natural products industry?

NATRUE gives us an umbrella to tell our story in connection to other businesses that have made this same commitment.

For you as a consumer, NATRUE gives you a quick and very robust reassurance that if you see their logo, that product has passed a rigorous examination process, and is the real thing. It gives you peace of mind that a product is TRULY Natural.