"To know where you come from is to know your connection."
Goodbye SANDFLY is the foundation of our success as a business, and I’m glad of that because it keeps us honest. “CEO of a bug repellent company” as one of my teen daughter’s friends recently pointed out, is reasonably unglamorous. What is glamorous is that over many years of showing up to real conversations about natural products, wellness, and the power of being outdoors, is that we are living a life of integrity. We really live the messages that we bring to you. We really love the products we make. And our intention is always to make life better.
As a woman-founded, woman-led business, I get to make a difference in people's experiences and in the health of our planet. That is as good as it gets.
Becky Cashman, Founder and Product Maker
1% For The Planet
This is our way of keeping ourselves accountable to make sure our business foundation includes generosity. Our commitment is that at least 1% of our turnover goes to non-profit support. We chose One Percent because it is so much more powerful to work as a collective and attract people and businesses to participate. We’ve been working with OceansWatch since 2014, they are a world-wide organisation, but based in Whangarei. Their devotion and ethos are inspiring, and many people in that organisation have become friends.
We have been certified with NATRUE since 2016. We chose this organisation because it is the international benchmark for authentic natural product. We were (and continue to be) the only NATRUE certified brand in NZ grocery. With the proliferation of “nature inspired” brands keen to sell you pretty pictures of fruit on the front of the package, this certification has become even more important. It gives you the confidence that what we say and what we do are the same, that natural means natural.