We Belong Outdoors

Not in the Brochure

This last few months I've gotten reacquainted with tramping in New Zealand. I basically dipped out of the hiking missions for something over twenty years, and my daughter's enthusiasm has brought m...

All Kinds of Entrepreneurs

She didn’t mean to start a bug repellent company.  Snapshot of an entrepreneur 25 years ago, January 1999, Kawarau River, Queenstown. Smile for the camera for the delight and adventure of life on t...

Gen B

Here's the Press Release Version: March is #bcorpmonth and the theme of the month is Gen B. We are all part of a generation of people using business to make a better tomorrow.   We’re proud to be ...

Hundred Ways to Feel Old (a Thousand Ways to Feel Young)

Last week in our send out I mentioned that I'd been on the Lake Waikaremoana Great Walk with my daughter, and that I'd been given a lot to share.   I'm writing to a wide range of relationships, fro...

Twenty Five Years

In our business, you know me and see my face regularly. John prefers to be behind the scenes. He does all of our product compliance work and looks after about 300 wholesale customers.  Most of them...

Green and Green and Green

It's a big change, and one that took some time. When we got B Corp certified in mid 2023, we started with looking at how to put the B logo onto our packaging. It's just a small logo, but it led to ...

Go Green Reveal

We're headed to Auckland to do an in-person brand reveal at the Go Green Expo- 18 months in the making- a fresh new look and new packaging! I'm speaking at the Expo at 2:30pm for 30 minutes on SATU...

Good As Gold

Travel, Sister, Travel, Painting, Travel, Family, Travel (uh oh more travel), home, emails, Olympics The title is a sweet summary of my last eight weeks! The only thing really missing is all of the...

A Before is Precious

I love telling stories when they're all wrapped up tidy and bite-sized. But this time, I'm going to let you know about the feeling before the story is packed up all nice and tidy. Because it's univ...

Twenty Five Wheelie Bins with Nowhere to Go

Over the years we've been keeping track of how many plastic twist up tubes you've diverted by using the small aluminium tins for your lip balm. Every aluminium tin that you use diverts between 2.86...