NATRUE is our certifying body for natural standards. They are an internationally recognised and respected authority for defining and certifying natural cosmetics. Our entire formulation process revolved around exceeding the guidelines of this organisation. Sun Balm is a certified natural product with NATRUE. This is administered by BioGro New Zealand.
“NATRUE does not exclude the use of SCCS assessed nano forms of ingredients compliant with the NATRUE criteria (e.g. Titanium Dioxide; Zinc Oxide 2,3). Currently no evidence of safety concerns presented by EU institutions (SCCS or JRC)2,3,7 for nano forms of Titanium Dioxide or Zinc Oxide 2,3 to substantiate exclusion exist.