With 24 years of working in natural outdoor skincare, Goodbye is excited to announce that it is now a certified B Corp. B stands for Benefit for all. As a B Corp, Goodbye is part of a global community of businesses that meet high standards of social and environmental impact.
Goodbye Founder Becky Cashman says: “Goodbye encourages people to spend more time outdoors through its certified natural skin care products. We are connected by nature, and becoming a B Corp™ fits our mission beautifully.”
To become a Certified B Corporation, companies undergo a rigorous review of the impact of their operations and business model on their workers, customers, communities and environment.
“The B Corp certification process gave us a pathway to formalize many of the business processes that we already followed, as well as reach for and build better frameworks,” says Cashman.
Every B Corp is scored using the five impact areas in the B Impact Assessment. These areas are Governance, Environment, Community, Workers and Customers. Cashman explains, “Our first Business Impact Assessment was done in 2014, so we’ve had the model working in the background for a long time.”
By certifying, B Corps step into a framework for continuous improvement. In order
to maintain certification, companies must undertake the assessment and verification process every three years, demonstrating they are still meeting B Lab’s standards — which are themselves always improving, with continual input from expert stakeholders.
“Today’s consumers have an expectation for businesses to increase transparency and accountability. Being a B Corp is a great way to show that commitment to our customers and community. “
One of Goodbye's core values is stewardship and its accompanying statement is Choose to Change. This is a call to action for the business to remain committed to a never-ending journey of innovation and improvement.
It's also a call to action to the consumer. Cashman encourages, "When you support B Corp businesses, you vote for the kind of world you want to see. You become a good B too."
Having tripled in businesses in the past five years, the network is growing quickly. With over 7600 B Corps in 93 countries and 160 industries worldwide, this movement is a global collaboration with innovative problem solving at it's core.
There are now 120 B Corps head-quartered in New Zealand.