Article: 10x Impact and a Response to Black Friday
10x Impact and a Response to Black Friday
This year I started hearing about preparing for Black Friday from July. If you as a consumer think it's crazy, it's kinda worse as an online shop. It really challenged me this year. The emojis peppering subject lines, the "don't miss out" and "ends soon" language. Yikes.
Black Friday as an event from my childhood growing up in America was a very different affair. For one, it's wrapped in one of my favourite family holidays, Thanksgiving. Americans travel to get home for this holiday, and the Friday after Thanksgiving was filled in a variety of ways, with shopping being one of the things we'd enjoy together. We'd go for a walk, maybe watch a movie or a game, do a puzzle, and of course, the best, eat great leftovers from the feast the day before.
Removed from the wrapping of togetherness, shared food and stories of gratitude, Black Friday has become a month-long full press to buy, buy, buy. I wish more for you. For all of us.
For one thing, you will never miss out with us. It is my personal goal to keep adding options, combos, gifts and messaging that delights you. To keep adding value. And I have plans stretching out for months of things I want to share next. If something flows by and you feel you've missed it, just hang out, something new is coming.
Up next is a campaign that I decided to do about 2 days ago. One Percent for the Planet sent me a fund-matching email, and after a snout-full of Black Friday bull%^&* it felt like just the response I needed to regain the faith.
For any purchase thru December 12th, we're donating 10 x our normal contribution to One Percent for the Planet, and they are matching funds. That's 20% of your purchase toward doing a better job taking care of our planet. THAT is impact!
Also, and thanks for your patience, the Custom labels are up and ready on the site. And we've marked the little tins down so that you can do a few and keep it reasonable. I'll make up each one personally. I like that job, feels a little Santa-like :-)
Catch you soon, Turkey, Bex
We just put through $497 of which $464 will be Fund MATCHED. That's $928 of energy working to take care of our beautiful home. Thank you!
