Green and Green and Green
It's a big change, and one that took some time. When we got B Corp certified in mid 2023, we started with looking at how to put the B logo onto our packaging. It's just a small logo, but it led to a transformation.
We've left behind white as a background and moved to green and green and green.
In the course of designing the new look (18 months of patience, hope and creativity), we came to call the top one "Sky Green", the middle one Dark Hill Green" and the bottom one "Young Green"
We launched our new greens at the Go Green Expo last weekend. We got to meet some of you in person, like real life. And it was so good to greet you! We did refills, and had wonderful conversations. And revealed our new cardboard jar packaging too.
There's so much to unpack about this new look and language and enthusiasm and why we still so believe in our message of love life outdoors.
And as importantly to talk about impact. It's about what we're doing great, and what is still to be figured out. No business is doing it all, but all businesses can be working mightily on the issues that we face.
Also, a heads up, we've done about 5,000 personalised tins over the last three years, and they are coming back from December 2nd to December 15th. So if that's your gifting gig, just give me another week to get it going.
With love, beautiful bellbird, Becky
